Purchasing Behaviour and Satisfaction Level of Farmers Regarding Groundnut Seeds

India's agricultural sector is a vital pillar of the economy, contributing significantly to the nation's GDP. As the world's largest producer of various commodities like pulses, milk, tea, and spices, and ranking second in fruits, vegetables, and grains, India's agricultural prowess is undeniable. One of the pivotal reasons to this success is the role of seeds, serving as the genetic foundation for plant growth and development. The Indian seed industry, valued at nearly 9000 crores and growing at a Compound Annual Growth Rate (CAGR) of 12.43%, reflects the nation's commitment to agricultural innovation and advancement. Hybrid seeds, occupying 65% of the market share, are preferred over open-pollinated varieties, driving growth and efficiency in crop production. The study was undertaken with aim and objectives to study the socio-economic profile, purchasing behaviours, satisfaction level and problem faced by the farmers during groundnut crop establishment. A survey of 200 respondents from 10 villages of Dhoraji Taluka, Rajkot district, Gujarat, provides insights into the diverse agricultural community. The study covers demographics, education, income, landholding, cropping patterns, gender distribution, family types, irrigation sources, seed procurement, awareness of agricultural products, promotional influences, factors affecting seed purchases, satisfaction levels, and challenges in crop establishment. Respondents had income mostly between 1-5 lakhs per year. Landholding of the respondents was 1-5 acres. Groundnut was cultivated mainly in the kharif season. Farmers were using various irrigation sources like tube well, open well and canal. Seeds were mainly purchased through various channels like retailers, Agricultural universities, owned seeds and cooperative societies and oil mills. Farmers were facing major problems like higher input costs and prevalence of various disease & pest attack on groundnut crop.